I am deeply passionate about finding [[unmet needs]] and satisfying them through building ventures around them. [[Ventures]] is a term I use interchangeably for "business" because: - not every idea needs to be incorporated as a standalone company, - there can be innovation opportunities within corporates too, - empires are built on diversified revenue streams through multiple successful ventures. I really want to build my own empire, and this is my guiding map on my journey towards doing just that. See [[Ventures]] > A business creates X dollars of value & captures Y % of X > X and Y are independent variables ### what triggers a venture? 1. Validated [[unmet needs]] 2. Strong [[Willingness to pay]] 3. Lucrative [[value proposition]] at the right [[pricing]]