1. **Earnings.** Company earnings and margins under pressure. Pricing power declining and sticky costs driving an earnings recession. Harder to find operational efficiency and strain on innovative projects to drive clear ROI. 2. **Inflation.** Inventory grew sharply in 2022 and demand for goods is falling. How do companies handle the excess inventory, potential aggressive discounting on the cards. 3. **China.** V shape recovery with 5.4% est GDP growth in '23. Driving the changing world order, and now less populated than India. De-globalisation driving decoupled supply chains motivated by sovereign ownership of IP and manufacturing capacity. 4. **ESG.** Attractive investments in leaders combining alpha and true ESG. With "E", being a trojan horse in the form of "isms" to drive specific "S" social agendas in an acceptable manner. See: [[Bill Gates on Climate]] | [[DeFi x Sustainability]] | [[Sustainabilty of Industrial Production]] 5. **Earthshots.** Innovations in Decarbonization acceleration and warming mitigants accelerating. High resilience of clean tech vc funding and more successes emerging. See: [[Qubits for Climate MOC]] | [[Climate ROI CCUS]] 6. **Upswing of Unicorns.** Private unicorns re-raising capital to maintain operations and growth, at lower valuations. 7. **India.** This is India's decade with it becoming the office and factory of the world powered by renewable energy and an advanced country wide digital stack. [[India Exposure]] 8. **Saudi Arabia.** Social and economic reforms with rapid speed of change given $1 trillion in giga project commitments, marking them as a hub for new growth. [[Saudi Arabia Exposure]] 9. **Multi-earner era.** Disruption to work from #foundationalmodels emergence leading to future generations looking for multiple earning streams 10. **Obesity.** The new hypertension. Heightened demand for weight loss drugs, and focus closer to the source of the problem.