# Competition and Bundling ## Four groups compete for the same layer | Group | Strength | Weakness | | --- | --- | --- | | Model vendors | Best models, brand, distribution | One-model view, less local control | | Suite vendors with AI add-ons | Already in the account, bundled price | Strong inside own suite only | | Systems integrators | Local trust, delivery staff | Project revenue, low re-use | | Deployment-layer vendors | Neutral, workflow focus | Small, must prove scale | > [!danger] The bundling risk > A suite vendor can add an agent at near zero extra price. The deployment vendor must win where one suite does not cover the work. ## Why it matters The best position is where work crosses many systems and many models. That is the claim. Test it with customer wins against each group. See [[Incumbent Bundling Risk]]. ## Related - [[AI Deployment Layer MOC]] - [[AI Agent Vertical SaaS DD MOC]]