# [[Batteries as a Service]] ## The Insight - Nio has just launched a BaaS offering - Reduced the upfront purchase price of the car compared to the premium ICE segment - Help sell more EVs and drive adoption - Decouples vehicle cost from Battery Cost ### The Idea - Battery Replacement (exchange) instead of Charging. - Offer Battery on a Subscription model of $150 pm ### The Execution - Need Battery Swapping Stations #### Hypothesis to disprove - Buyers actually don't care about the $10,800 reduction in Vehicle cost upfront that makes the $150 pm BaaS model attractive #### Potential Scenarios - Bear - Base - Bull - Revenue booth from the BaaS model with larger adressable market and recurring revenue #### [[Linchpins]] - xxx - xx ##### Sources 1. [Source](insert link) 2. xx ---- This is how to add a reference ^[Link] > Aedis is cool. This is a blockquote. ``` This is how to add a code block ``` Tags: #ideathesis #wip Links: [[Idea Thesis]]