# Peec AI Berlin AI search analytics tool. It tracks how ChatGPT, Gemini, Perplexity and Google AI Mode talk about a brand. ## Facts - **Product:** runs each tracked prompt once a day on each chosen model. Reports three core metrics: visibility, position, sentiment.^[https://peec.ai/] - **Sources:** separates content that was *used* from content that was *cited*. Shows the domains and URLs that shape answers. - **Actions:** gives recommendations, such as "get G2 reviews" or "join the r/CRM discussion". - **Integrations:** CSV, Looker Studio, REST API and an MCP server for Claude and Cursor. - **Customers:** site claims 3,500+ brands and agencies. Strong agency programme with free pitch projects. - **Traction:** ~$10M annualised revenue by May 2026, more than double in a few months (TechCrunch, from internal data).^[https://techcrunch.com/2026/05/23/peec-one-of-berlins-rising-startups-more-than-doubled-annualized-revenue-in-months-to-10m-sources-say/] - **Funding:** €5.2M seed (20VC, July 2025). $21M Series A (Singular, Nov 2025). Reported raise at $200M pre-money (Sifted, June 2026), not confirmed closed.^[https://sifted.eu/articles/peec-ai-fundraise-new-valuation] ## Strengths - Simple product. Set prompts, see visibility, act on top citations. Users praise this over feature-heavy rivals. - Unlimited countries and languages at no extra cost. Good fit for European multi-market brands. - Agency channel gives cheap distribution and many logos. - Capital efficient compared with Profound: about one-tenth of the capital raised. ## Weaknesses - Monitoring-first. Weak on the "act" side compared with Profound, AirOps and Scrunch. - Add-ons raise the real price. - The core metric depends on synthetic prompts. Real answers vary with user memory and context. - Bundled rivals (Ahrefs Brand Radar, Adobe/Semrush) offer "good enough" tracking. ## Verdict - Best-in-class for a fast, clear read of AI visibility, mainly for agencies and mid-market teams. - The risk is commoditisation. Peec must move from dashboard to action and agent-readiness to hold value. - Watch: next round size, enterprise wins, and any move into content or agent-facing delivery. ---- tags: #boat #ai links: [[Agent Engine Optimisation MOC]] [[AEO Company Landscape]] [[What Drives AI Citations]]