Analogies make arguments and trigger emotions. They make it hard to make rational decisions. > Analogies give people a map but don't explain the territory Analogies evoke a frame, that helps you control the narrative of the story. Eg. Don't think of an elephant “A good analogy serves as an intellectual springboard that helps us jump to conclusions,” Pollack ## Examples - Chicago Slaugther house --> Henry Ford's Assembly Line - Domino Theory --> American's going into the Vietnam War - Bicycle for the Mind --> Steve Jobs Macintosh "You never know who’s swimming naked until the tide goes out.” - Warren Buffet #### 5 essential criteria 1. Use the highly familiar to explain something less familiar. 2. Highlight similarities and obscure differences. 3. Identify useful abstractions. 4. Tell a coherent story. 5. Resonate emotionally. [[Quantum Orchestra]] #concept