- build up your distribution, network and capital - think of money as a dynamite to leverage and blow up obstacles in the path to your next goal - Build what money can't buy - Change physical metrics such as life expectancy Frederic Bastiat has a parable about what is seen and what is unseen It takes more empathy and more imagination to think about value that isn't seen. You can see a skyscraper. You can see what could have been built but wasn't. You cant see the cities we could build if we had regulations allowing skyscrapers to be built in two weeks rather than two years.