1. Subject line: simple - just Company 1 <> Company 2. How many calendar invites and intros look exactly like this? Spam filter likely believes this is not cold outbound. 2. Intro paragraph - written the way I would type an email on my phone. No "Hi {{firstname}}". Uses dashes in 2(!) places. Contains a link to their program. Does not contain any newlines, just gets right into it. 3. Slight nit - the link to "Palantir for Builders" is actually a [Groove](https://www.linkedin.com/company/groovehq/) link and not CNAME'd for [palantir.com](http://palantir.com/). I would setup proper domains here. It's not a best practice to link to different domains than the sending domain in your outbound. 4. Main paragraph - excellent targeting. Clay is a high growth company. We leverage tons of data (in fact its our main product). My title contains "engineering" (slight headfake, I'm in sales). Value prop here is good too; I am thinking about how to scale efficiently. 5. Scheduling - asks me for a day I am free. Doesn't propose times. Offers 2 weeks. 6. Signoff - contains eye catching news link about Palantir. 7. Unsubscribe center - still allows me to one click opt out or, since I am using [Superhuman](https://www.linkedin.com/company/superhuman-co/), I can use their opt out shortcut and it will work. BONUS - this email is sent from their MAIN domain, [palantir.com](http://palantir.com/). If you have excellent targeting and copy you can do this and land in the main inbox with high engagement (opens, clicks, replies) while not impacting your domain reputation. The key to all of this? List building and research. Palantir is assuredly NOT sending thousands of these per day to everyone. They are being selective and sophisticated with who they reach out to. ![[Pasted image 20241102130639.png]]