OBSERVATIONS on finding product x market fits: 1. You can’t just focus on making one amazing thing but forget that it has to be part of a single, fluid experience. 2. You can’t leave out the one thing that differentiates your product because it is too disruptive / too costly / doesn’t work well enough 3. You can’t change too many things too fast, else people won’t recognise it **WE NEED SPEED:** By the time our competitors catch up, they should already be behind us. **WE NEED TO BE OPEN:** One disruption may not be enough, we might have to disrupt things that we have never thought of. **IMPORTANCE ORDER OF TOOLS FOR DECISION MAKING (UPTO MVP/PILOT)** 1. VISION 2. CUSTOMER INSIGHTS 3. DATA **IMPORTANCE ORDER OF TOOLS FOR DECISION MAKING (POST MVP/PILOT)** 1. DATA 2. CUSTOMER INSIGHTS 3. VISION