![[Pasted image 20250616100401.png]] # FREITAG ≥ Manifesto ## About FREITAG - Swiss brand focused on circular design and sustainability - Known for bags made from used truck tarps ## The FREITAG Manifesto - Created in 2015 with the Riklin twins for an exhibition - Encourages conscious, sustainable consumption and production - Serves as a guiding framework for all company decisions ### Core Principles #### 1. We keep things in closed cycles - Use of renewable, biodegradable, and recyclable materials - Circular products: Mono[PA6] backpack, Take-Back system, F-ABRIC workwear - Working on circular truck tarp solutions #### 2. We own durable items - Products designed for long life and multi-generational use - FREITAG bags are repairable and known for durability - S.W.A.P. program allows users to exchange gear #### 3. We repair - Materials chosen to age well and be easy to maintain - Repair services are available and encouraged #### 4. We care about compatibility and adaptability - Modular design and detachable components - Examples: store bag systems, spare parts, Atoma-compatible notebooks, CIRC-CASE system #### 5. We want access, not ownership - Emphasis on usage over possession - Rental programs for travel bags and cargo bikes (Kyoto, Zürich) #### 6. We pay for results, not resources - Support for service-based models focused on outcomes, not goods #### 7. We lose speed to win time - Slow, deliberate design process (e.g. 4 years to develop a circular backpack) - Timeless products resistant to short-term trends - Emphasis on slow fashion and long product life cycles #### 8. We evolve - The manifesto is a living document, open to future refinement ## PS: Happiness moves in circles - Happiness grows when shared - FREITAG invests in community, education, and happiness initiatives [[Operating Principles]] | [[Venture Building Manifesto]]