# [[Invention Systems ]] ### Amazon is a Perpetual Motion Machine - Built upon the Evolutionary / Genetic Algorithm - Internal Compounding Loops that foster iterating at speed - Minimize over-reliance on individuals and linear effort, building for scalable profit ### Setup Process - Seed new business ventures within the company - Discover what works and what does not - Amplify the highest leverage experiment #### Evolutionary Equation ###### Differentiate - Happens through mutations ###### Select - Happens through fitness functions w/o the need to Go To Market - eg. Customer Value via intenal Memos ###### Amplification - Happens through intellectual reproduction - Double down on what is working, minimize what is not ---- Tags: #systems Links: [[Concepts MOC]] | [[Creation System]]