- On Bringing Ideas to life when poor - When you have got alot of ideas but not alot of money, come up with creative solutions to make something out of nothing - On having nothing to lose - When you don’t have a lot of money to spend, you don’t have a lot to lose, either. - Creative charm that stems from the absence of money - The Best Solution Isn’t Always Complicated ## Creative Progression 1. The Idea 2. The Insight 3. The Execution #### Remember Good ideas can come from anywhere #### Create Mass Intimacy - What do you want to see there and what do you not want to see? - Respect the individuality of the customer on the side - Give them something that adds value and is not annoying - Create an empathetic experience on a global scale #### Use your talents for good too #### Goodby's Rule for Creative Vandalism 1. Don't Copy, Steal. 2. Part of your job is not to do your job 3. Run toward fire “The worst thing you can do is to do the right thing and have no one notice that you did it.” —JEFF GOODBY 4. Seek out fame #### How to tell a story in 30 seconds [[Storytelling]] #boat 1. Start with the Ending 2. Plan everything down to the second 3. Sketch it out and Practise ### On Cultivating a Successful Career ![[Pasted image 20210624202929.png]] ### On Selling a crazy idea - Not always is the best idea the right idea 1. Make sure it is not actually a crazy idea - Turn an unconventional / crazy idea into an undiscovered nugget of truth - Prove that it is not crazy through - research - data - persuasive pitch 2. Bring it to life - Take the mystery out of execution - Create videos to illuminate the mode and the tone of the concept - Communicate what you love about the idea as what you sell is rarely that idea that gets made 3. Read the room before, during and after the pitch ### On Getting New Business - Pull out all stops - Presents an opportunity for reinvention - Get Weird with it - go out of your way - Get the balance b/w Brand Affinity and Product Awareness Right ![[Pasted image 20210624200439.png]] ![[Pasted image 20210624200506.png]] ![[Pasted image 20210624200553.png]] ---- Links: [[060 People MOC]] Tags: #people #advertising