Online Home ![[Pasted image 20201224091617.png]] writing falls into three buckets: - (1) trivial things that everybody knows, * (2) things that everybody knows, but nobody around you knows, and you have a unique perspective on,** - (3) stuff that nobody knows so you have to do tons of research. five pillars: (1) evergreen content, (2) quality, (3) specificity, (4) listening to feedback, and (5) building a body of work. https://perell.com/essay/the-ultimate-guide-to-writing-online/ First, you should write a long sentence whenever you have a lot to say about a topic, and when you can put together a string of connected ideas that flow well together and collectively build up to the broader point you’re trying to make. Then, you stop. You shorten your sentences, so you can make your point. Content Triangle ![[Pasted image 20201224100542.png]] In short, you can build an online reputation in three steps: - Pick a high value, emerging industry. - Learn as much as you can. - Share what you learn on your personal website. what’s (1) confusing, (2) repeated, (3) insightful, (4) boring, and (5) surprising. --- tags: #hacks