# Go-to-Market Across Three Regions ## Direct relationships first, then partner-assisted pilots, then repeatable channels Three regions are in motion at once. | Region | Stage | Detail | | --- | --- | --- | | **Africa** | anchor market | direct relationships across banks, telcos and insurers; demand signal from a major African telco | | **Asia-Pacific** | active pilot | technical talks and PoC planning with a Singaporean telecom operator | | **Europe** | active discussion | early-stage with a Belgian bank on compliance-led use cases (DORA, PSD2) | The motion runs in three steps: direct enterprise beachheads where trust already exists, then partner-assisted pilots with DNS platforms, SIEM ecosystems, MSSPs and consultancies, then repeatable channels through telco white-label, managed security providers and cloud marketplaces. Named ecosystems in plan: Infoblox and BIND, Splunk Partnerverse, Microsoft marketplace, Safaricom Business, Liquid C2, Serianu, Orange Cyberdefense, Telefonica Tech, Axispoint. Axispoint, a global tech consulting and custom software firm, has signed up to support the solution. > [!tip] What the geographic spread is arguing > Not "we are global", but that the same motion repeats in three unrelated regulatory environments. ==A pattern that appears in Nairobi, Singapore and Brussels is a market, not a relationship.== That is the point the validation slide is making, and it is a reasonable one. > [!warning] The other reading > Three regions also means three sales contexts, three compliance regimes and three time zones for a team of four to six. Focus is the scarce resource here, and the funding plan puts most of it into sales hires for exactly this reason. ## Why it matters The pilots are the near-term evidence. Everything in the plan turns on whether Singapore and the African deployment convert into paid production, which is what this round is explicitly meant to fund. ## Related - [[Red Onion MOC]] - [[The Business Model]] - [[Who Buys and Why]] - [[The Founder and the Relationship Channel]] - [[Kenya Telco Market x Navon Role]]