# Buying Committee and Personas Renacore maps the enterprise sale into two groups: those who **decide** and those who **use**. Selling requires winning both — economic buyers approve, end users validate. ## Decision Takers (the wallet) - Plant / Asset Manager - Maintenance Director - Operations / Production Director - Digital Transformation / Innovation Lead - CFO - Procurement The CFO and Plant Manager respond to the **cost-of-too-late** framing; Digital Transformation leads sponsor; Procurement gates on security and **ISO certification** (a current gap — see [[Renacore/Physics-First Quality and Governance]]). ## Users (the validators) - Reliability Engineer - Condition Monitoring Engineer - Rotating Equipment Engineer - Maintenance Planner - Maintenance Supervisor - Operations Shift Supervisor These people decide whether alerts are trustworthy — which is why the pilot KPI **<1 non-actionable alert / asset / month** is existential. Lose the engineers and the pilot dies regardless of executive sponsorship. ## Initial asset focus Critical **rotating equipment**: compressors, turbines, pumps, bearings, seals. ## Related - [[Renacore MOC]] - [[Renacore/Business Model and Go-To-Market]] - [[Renacore/Pilot Structure and KPIs]] - [[Selling AI MOC]]