Cybersecurity is a horizontal, not a vertical. It is a fundamental part of what everything is. ![[Pasted image 20230906165422.png]] There is an intelligent and well-motivated driver of innovation - the adversary: a conscious, intelligent, well-motivated individual or a group of individuals actively trying to find holes, gaps, and blind spots in both: - organizations (consumers of security) - cybersecurity products (providers of security) > [cybersecurity innovation is most commonly acquired](https://ventureinsecurity.substack.com/p/investing-in-cybersecurity-a-deep), not built in-house. **Platforms over point solutions.** Pendulum between “best-of-breed” (point solutions) and “best-of-suite” (platforms) #### Data Gravity The idea was first introduced in 2010 by Dave McCrory, a software engineer who observed that as more and more data is gathered in one place, it “builds mass”. That mass attracts services and applications, and the larger the amount of data, the greater its gravitational pull, meaning the more services and applications will be attracted to it and the more quickly that will happen.  Data gravity leads to the tectonic shift in cybersecurity: security data is moving to Snowflake, BigQuery, Microsoft Azure Data Warehouse, Amazon Redshift, and the like. As the amount of data increases in size, moving it around to various applications becomes hard and costly. Snowflake, Google, Amazon, and Microsoft understand their advantage incredibly well and are taking action to fully leverage it. As it relates to cybersecurity, they typically do it in the following ways:  - By offering their own security services and applications, and - By establishing marketplaces and selling security services and applications from other providers. Dynamic cyber defense, threat intelligence, and incident response services #boat