One of the biggest monetisation mistakes made by founders. | Aspect | Sell Before You Build | Build Before You Sell | | ----------------------- | ---------------------------------------------- | ------------------------------------------- | | **Market Validation** | Confirms demand before effort | Risks building something no one wants | | **Resource Efficiency** | Focuses resources on validated needs | May waste resources on unneeded features | | **Customer Feedback** | Immediate feedback guides development | Feedback comes after significant investment | | **Risk Mitigation** | Reduces financial and market risks | Higher risk of market rejection | | **Time to Market** | Faster, as development is streamlined | Longer, due to full development cycle | | **Product-Market Fit** | Achieved more easily with early customer input | Might need drastic pivots | | **Cash Flow** | Revenue before launch | Delayed revenue after launch |