#mentalmodel - **The Framework:** [Sell your sawdust](https://substack.com/redirect/a5ced974-c242-4c70-98c4-e2ce90b78f0d?r=138la). - **Explanation:** Brainstorm how you can turn the scraps of your build process, your sawdust, into an asset. What byproduct of your creative work can you repackage as a product? - **Example:** A great example is Nat Eliason selling his [book notes](https://substack.com/redirect/72ca2bd7-1a14-4fb4-bf2e-0c47e7f877a2?r=138la). Another example is Ford. In the 1920s, they realized they were creating lots of waste from the wood used in the Model Ts. They put that waste to work and created Kingsford Charcoal. ![[Pasted image 20220829182336.png]] ![[Pasted image 20220829182455.png]]