Splunk is recognized as the leading [[SIEM - Security Information and Event Management]] platform, valued by security analysts worldwide for its user-friendly experience, particularly for those who are not data engineers. The company has significantly influenced the expectations and practices within the security industry, particularly in relation to SIEM products. To maintain its dominance, Splunk has invested in its app store and encouraged developers to contribute, creating a robust marketplace. However, Splunk faces major challenges. It is notably expensive, making long-term data retention and certain use cases, like retroactive hunting, unaffordable for many organizations. Additionally, the transition of its on-premises solution to the cloud has been problematic, with high costs and suboptimal compute performance. Despite increasing dissatisfaction among customers due to rising prices, a mass departure from the platform is unlikely. Splunk remains a prominent tool in the market, and the complexity and effort required to migrate data and custom configurations create a strong "data gravity" that makes switching difficult for companies.