##### ** Information** Under-load - We need to transition from information as an interruption technology to **information as a thinking tool.** - Online environment today promotes cursory reading, distracted thinking, and superficial learning. Social media is a double edged sword: - source of genuine insight - notifications, endless scrolling, subconscious triggers and an obsession with what’s “new” - no control over how we spend our time - relegation of the things we love to a fleeting feed > Infinite access to information will either destroy you or strengthen you. Startupy, is trying to make it nourish you. ##### Ideas in **Context** - In the age of information overload, the ultimate luxury is context. - information is becoming more abundant, the connections drawn between disparate pieces are becoming increasingly important. - For example, finding the next big productivity app is easy, but making sense of the productivity landscape is not. Startupy changes our relationship to information, from - one that is disjointed, chaotic, and grounded in linear thinking - to a coherent graph of content and ideas, presented associatively. ##### Thinking with the door open - creative output starts with abundance, not a blank screen. The power of the unaided mind is highly overrated. Humans think best when we have access to a lot of ideas in front of us. Everything builds on what came before. In order for us to truly create and contribute to the world, we have to be able: - to connect countless dots, - to cross-pollinate ideas from a wealth of places, and - to combine and recombine these to build new things ##### **Analysis** for Signal over Noise - not about news or facts of the day - we scour the web for hidden gems and unique insights, and then celebrate the people & ideas behind them. - With increasing fragmentation in the online writing market, knowledge workers need spaces to disseminate their skills and unlock the value of their writing.