### Secure Your Social Presence - Lock down **X**, **LinkedIn**, **Instagram**, and directory listings. - Post updates, behind-the-scenes/WIP features, and share major milestones on your journey. Build in public. - Use **[Hootsuite](https://www.hootsuite.com/)**, **[Buffer](https://buffer.com/), [Vista Social](https://vistasocial.com/),** or **[Sendible](https://www.sendible.com/)** to manage your social accounts and streamline posting. For generating posts, carousels, and images, consider using **[Publer](https://publer.com/)** or **[Predis.ai](http://predis.ai/)**. ![[Screenshot 2025-08-19 at 20.23.41.png]] - Join and engage with communities on platforms such as **Slack, Discord, Reddit,** and **Product Hunt**. ### Written Content/Inbound Marketing - Use **Claude** or **ChatGPT** to draft blog content, build landing pages, and draft email campaigns. ![[Screenshot 2025-08-19 at 20.23.53.png]] - Publish using **Substack**. ![[Screenshot 2025-08-19 at 20.24.16.png]] - Focus on the basics: SEO-optimized titles and keywords. Create value, not filler. **[Cuppa.ai](http://cuppa.ai/)** or **[LowFruits](https://lowfruits.io/)** to get started. **[GrowthX](https://growthx.com/)** to level up. ![[Screenshot 2025-08-19 at 20.24.31.png]] ### Video/Images - **[Peech](https://www.peech-ai.com/)** or **[Munch](https://www.getmunch.com/)** for repurposing videos, **[Descript](https://www.descript.com/)** for editing customer stories, case studies, and webinars. ![[Screenshot 2025-08-19 at 20.24.44.png]] - **GPT-4o, Google Imagen, Midjourney** for image generation. ![[Screenshot 2025-08-19 at 20.25.06.png]] ### Branding/Logos/Design - Create a logo using **[Looka](https://looka.com/), [Canva](https://www.canva.com/),** or **[Brandmark](https://brandmark.io/)**. - Use a unified font, color palette, and brand voice consistently throughout your content to maintain a consistent visual identity. Be consistent and roll this out throughout your founder group. - Brand is perception — lead with intentionality from Day 1. ![[Screenshot 2025-08-19 at 20.25.16.png]] ### Growth Loops and Virality - Consider using referral incentives with **[Rewardful](https://www.rewardful.com/)** or **[Viral Loops](https://viral-loops.com/)** - Use waitlists (with incentives) to help encourage FOMO and build traction over time. - More on growth loops [here](https://www.reforge.com/blog/growth-loops). ![[Screenshot 2025-08-19 at 20.25.32.png]] ## Paid Marketing Start with a clear offer and a single funnel. You can optimize delivery, but you can’t fix a broken offer. Try “Start your trial” or “See a customized demo.” Then use one destination (a landing page or signup flow), pick a metric (CAC or CPS), and then: - Run **Google** and **Meta Ads** experiments (starting at $100-$300/month). ![[Screenshot 2025-08-19 at 20.26.49.png]] - **[MadgicX](https://madgicx.com/)** for AI bidding and optimization. ![[Screenshot 2025-08-19 at 20.27.08.png]] - **[AdCreative.ai](http://adcreative.ai/)**, **[Canva’s Magic Studio](https://www.canva.com/magic/)**, or **[RunwayML](https://runwayml.com/)** for ad creative. - For D2C: Consider running a small TikTok campaign to test the waters with that audience. Use **[Lionize](https://lionize.ai/)** to help automate this step. ![[Screenshot 2025-08-19 at 20.27.24.png]] - Use **[Upside](https://www.upside.tech/)** for B2B and **[Converge](https://www.runconverge.com/?)** for B2C. - Set up Meta CAPI and Google Enhanced Conversions to get conversion attribution. - Measure and optimize for tROAS or CAC vs. LTV early. ![[Screenshot 2025-08-19 at 20.27.35.png]] - Utilize retargeting to reconnect with warm leads (**[Clearbit](https://clearbit.com/)**, **[RB2B](https://www.rb2b.com/)**). ![[Screenshot 2025-08-19 at 20.27.57.png]] - AI AdGen tools (**[Creatify](https://creatify.ai/)**, **[Arcads](https://www.arcads.ai/)**). ![[Screenshot 2025-08-19 at 20.28.08.png]]