### Outbound Sales - Build and maintain contact lists with **[Apollo](https://www.apollo.io/)** and **[Clay](https://www.clay.com/)**. ![[Screenshot 2025-08-19 at 20.28.54.png]] - Write smart outbound emails with **[Clay](https://www.clay.com/)**[’s](https://www.clay.com/) built-in tools, or use **[Smartlead](https://www.smartlead.ai/)**, **[Instantly](https://instantly.ai/)**, or **[Lemlist](https://www.lemlist.com/)**. ![[Screenshot 2025-08-19 at 20.29.07.png]] - Use **[Artisan](https://www.artisan.co/)** for a startup-friendly AI BDR. ![[Screenshot 2025-08-19 at 20.29.20.png]] - Keep emails concise, specific, and focused on the value they offer. Here’s a [great walkthrough](https://www.linkedin.com/posts/jackjhutchinson_clay-helped-me-turn-2-hours-of-work-into-activity-7193592747767791616-l7c_?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAzbBIABpNE2aNwBXuvHXeaSjIVoHY1CDdI) on how to get started on automating outbound sales emails using **Clay** and **Apollo**. ### Inbound Building an inbound pipeline should focus on three things: 1. Mapping ICP and buying signals. 2. Training your AI tools to focus on key content to help inform the ICP. 3. Setting up routing and booking flows. - Use Piper (**[Qualified](https://www.qualified.com/)**) to grab firmographic and intent signals, then engage. - **[Koala](https://getkoala.com/)** agentic AI to help reps prioritize the most meaningful signals. - **[RB2B](https://www.rb2b.com/)** to identify website visitors and boost leads. ![[Screenshot 2025-08-19 at 20.29.38.png]] ### CRM Tools - **[Streak](https://www.streak.com/)** (if you’re using Gmail). - **[Folk](https://www.folk.app/)** or **[HubSpot](https://www.hubspot.com/products/crm)** (Free) for lightweight CRM and deal tracking. ![[Screenshot 2025-08-19 at 20.30.02.png]]