#### Short the sure losers vs bet on the maybe winners - Horse to Automobile - Short Horses over Long Cars as you didn't know which one will win - Cows to Lab Meat --> How to short cows? Key Watchouts: - Find the right [[ETFs]] or Funds to Long to get an action of the potential upside - Be skeptic about the time horizon for the potential manifestation of the market shift - Be sensitive of market forces culminating into timing of supply demand matching