1. **Stop thinking you can predict the future.** Try audacious things and figure out as quickly as you can when you’re wrong 2. **Take a long term view — it changes everything.** [[Focus and No Change]] and [[Here to Stay]] matters. Think through the implications not just the applications of what we’re building 3. **Carve out space for creative and weird souls.** Willy wonka want to carve out a space for the Oompa Loompas. Radical innovation needs a different cultural environment than product delivery does. 4. **Cultivate the ability to be passionately dispassionate.** Kill things if they are not working. 5. **Dream like a child, test like a grownup**. 10x not 10%. 6. **Momentum over perfection.** Think big, act small, move fast 7. **Right Mindset & Behaviours Matter.** - Entrepreneurial | Empathetic | Generous | Polite - Solutions not problems - Embrace uncertainty & remain decisive 8. **Error-embracing culture** - speak about your mistakes, so others can learn from and won’t repeat them. 9. **Bad news must travel fast** - don’t waste crucial time by hiding problems or conflicts. 10. **There are no silly questions, but only answers**. 11. **Don’t communicate something wrong, just say you don’t understand it** 12. **Expect the best solutions in places, where nobody has looked before** 13. **Transparency makes us a more effective team**: _Share your ideas, questions and thoughts with everyone in the company. You never know how important they may be to others and it fosters an environment for sharing, humility and collaboration._ 14. **Automate all repeatable processes**: _Practice delegation, seek out efficiencies (and focus on what matters to customers/business instead of logistical challenges through manual steps._ 15. **Build quality in**: _Measure twice, cut once. In software dev this is best practiced by writing requirements in a common language between domain experts and developers (aka Behavior Driven Development) so that our requirements become tests (Test Driven Development) and our tests become logic/code in production. There is nothing more powerful than writing bug-free code that works AND realizes the business objectives all in one motion!_ 16. **Data wins over opinions**: _Take pleasure in discovering the right answer, even if you were initially mistaken. Build an atmosphere where questions and healthy skepticism are rewarded and we will all grow together faster._ 17. **Right tool for the right job**: _Only have hammers? You’ll only see nails. Be willing to seek-out the most efficacious and promising method/utility/system to resolve challenges and not “what worked last time” or “what we spent a lot of money on already”. Past success breeds inertia._ 18. **Bring pain forward**: _Address complex and painful subjects first so that you will reap the benefits of considering how to deal with them along the way. This doesn’t mean you have to build/develop/address those issues first, but that you remain willing to think them through early and often._ 19. **Innovate or die!** _Embrace change and keep exploring._ Inspiration Anchors: 1. Netflix: [https://www.slideshare.net/reed2001/culture-1798664](https://www.slideshare.net/reed2001/culture-1798664) 2. Google X: 1. [https://storage.googleapis.com/x-prod.appspot.com/files/the_x_gimbal_v2.10_web.pdf](https://storage.googleapis.com/x-prod.appspot.com/files/the_x_gimbal_v2.10_web.pdf) 2. [https://blog.x.company/a-peek-inside-the-moonshot-factory-operating-manual-f5c33c9ab4d7](https://blog.x.company/a-peek-inside-the-moonshot-factory-operating-manual-f5c33c9ab4d7) 3. Nike: