The idea of data gravity was first introduced in 2010 by Dave McCrory, a software engineer who observed that as more and more data is gathered in one place, it “builds mass”. That mass attracts services and applications, and the larger the amount of data, the greater its gravitational pull, meaning the more services and applications will be attracted to it and the more quickly that will happen. Data gravity leads to the tectonic shift in cybersecurity: security data is moving to Snowflake, BigQuery, Microsoft Azure Data Warehouse, Amazon Redshift, and other public and private cloud options. As the amount of data increases in size, moving it around to various applications becomes hard and costly. Snowflake, Google, Amazon, and Microsoft understand their advantage incredibly well and are taking action to fully leverage it. As it relates to cybersecurity, they typically do it in the following ways: - By offering their own security services and applications, and - By establishing marketplaces and selling security services and applications from other providers