To form your own thoughts on a domain, you read widely and deeply on the key authors and companies there. Questions to ask, find answers for and make notes on: - What are the key questions they are asking? - What are the main arguments they are making and the structure of their arguments? - What is the evidence supporting their claims? Path to sense-making: - You take and make notes. - You map those ideas together. - You synthesize and remix those ideas and made notes.